Memo: RE: Government Communications

June 16, 2009 5:04 pm

MemoDate: Tuesday 15th June, 2009

Re: Government Communications

To: Simon Lewis, No. 10 Downing Street

From: Paul Richards

Dear Simon,

Congratulations on your appointment as the Prime Minister’s Official Spokesperson and Director of Communications at No. 10.

You join the Government at a time when effective communications has never been more important or more needed. You’ll need to bring to bear all of your experience at NatWest, Centrica and Vodafone. As the former head of PR for the SDP in the 1980s, you’ll know a bit about political communications. Your opposite number for the Labour Party at the time was Peter Mandelson. You might well bump into him again in your new job.

You’ll understand the damage done to the political system by the revelations in the newspaper your younger brother Will edits, the Daily Telegraph. The first communications task is to get a grip on the expenses system, and introduce some clearly understood changes quick. The public expects nothing less. The principles are simple enough: no parliamentarian should personally gain from their expenses, expenses should only be paid for genuine out-of-pocket expenditure, and all receipts should be available for scrutiny. If M&S can manage it, so can HMG.

Second, we need to navigate our way through the recession. The success of the G20 was to establish global leadership. We’ve acted globally, now we need to act locally. The town centre strategy to press local shops into community use rather than board them up is a good start. A ‘national plan’ is all well and good, but what about a plan for my town and my street? Handling the economy is a Labour strength – let’s play to it.

Third, we need to demonstrate our energy through practical steps which don’t need legislation or major investment. For example, how many people know about Labour’s national defibrillator programme, which puts these life-saving devices in public places such as railway stations? We’ve saved over 100 lives since it started. So let’s put them in every public place, and get the PM to be personally associated with the scheme. The small story tells the bigger story, much more effectively than yet another long speech about the NHS. Every department should be trawled for ten low-cost, high impact initiatives which can happen in the next six months.

Fourth, let’s not confuse the ‘lobby’ with ‘the media’. You’ll be briefing the lobby twice a day. But most people are consuming their news about politics from a much broader range of sources. In every town, there’s a trusted local paper, and for the most part we ignore them; in every region, there’s a lively local radio station, and seldom a Labour voice is heard. Your new colleagues in the civil service will suggest that briefings for the big regional papers like the Liverpool Echo or the Birmingham Mail do the job. But what about struggling, smaller local papers who would love a ministerial article or interview? What about community radio stations and websites? Let’s not leave them to the Tories.

Fifth, let’s ignore, for a moment, tomorrow’s headlines, and think about how history will judge the next few months. You’ll remember the scene in episode 19 of the West Wing, when they decide to ‘Let Bartlet Be Bartlet’. Leo tells the staffers: ‘Our ground game isn’t working. We’re going to put the ball in the air. If we’re going to walk into walls, I want us running into ‘em full speed. We’re going to lose some of these battles. We might even lose the White House. But we’re not going to be threatened by issues. We’re going to put them front and centre. We’re going to raise the level of public debate in this country. And let that be our legacy.’

So let’s do less politics, and more governing.

Good luck, because you’ll need it.

Paul.

Paul Richards is a former special adviser and author of Be Your Own Spin Doctor. He was a Labour candidate in 1997 and 2001.

Comments are closed

Latest

  • Comment The policies are great, but what about the money?

    The policies are great, but what about the money?

    After four years of massive cuts, 2015 is the year when council finances will start to fall off a cliff. Local government has borne the brunt of the cuts to public spending since 2010. My Council, Islington, typical of authorities in urban areas across the country, has lost 35% of its budget over the last four years. That’s a staggering £112 million. Councils have done a great job of coping with these cuts. My Council has gone through a process […]

    Read more →
  • Comment Londoners don’t want a staffless, soulless Tube system

    Londoners don’t want a staffless, soulless Tube system

    The London Underground is the single most important piece of public infrastructure in the capital. Over three million people use the Tube each day, to get to work, visit family or see friends. A healthy Underground network is at the heart of a healthy, vibrant London. It is a fantastic system that is the envy of the modern world, but we must ensure we do not neglect our crown jewel. Later  today, I will be addressing a conference on the […]

    Read more →
  • Comment Fairness dictates that we show concern for both sides

    Fairness dictates that we show concern for both sides

    We have all been shocked to see the surge in violence between Israel and Hamas and Islamic Jihad in the Gaza Strip. This conflict is causing enormous hardship on both sides. Particularly distressing is the sight of civilian casualties. The scale of human suffering in the current escalation is immense and every civilian casualty is a tragedy. The people of Gaza have the right to live in peace and freedom, just as Israelis have the right not to fear for […]

    Read more →
  • News Are Osborne’s spinners block journalists from asking questions they don’t like?

    Are Osborne’s spinners block journalists from asking questions they don’t like?

    An intriguing story emerged from a copy of the Express and Star last week, the regional newspaper that covers the West Midlands and Staffordshire. Daniel Wainwright reports that during a recent visit from the Chancellor, a radio journalist said she wanted to ask George Osborne about food banks, and was told that he simply wouldn’t answer it. Here’s the story: “Talking of George Osborne, here’s a little insight into what goes on in the run up to getting an interview. These […]

    Read more →
  • News Alexander intervenes on Gaza escalation that “shames our shared humanity”

    Alexander intervenes on Gaza escalation that “shames our shared humanity”

    Douglas Alexander, Labour Shadow Foreign Secretary, has made another intervention on the Gaza conflict as the crisis in the Middle East continues to escalate. Alexander condemns the attack on a UN school in Gaza, describing the deaths of children there as “[shaming] our shared humanity”. His latest comments seem to be aimed largely at lobbying Israel to stand down the level of the force, and to recognise that as a democracy with “vastly superior technological and military capabilities, comes particular responsibilities”. […]

    Read more →