Ask your friends to take a long, hard look at the Tories

By Alex Smith / @alexsmith1982

Last week, Douglas Alexander spoke about Labour’s intention to harness the strength of on-the-ground activism and networks of support within the Labour community during the election campaign. I called it a massive focus on our grassroots movement.

With Labour rejecting the traditional poster campaign method in the election this year due to the expense of such a tactic and its limited resources, and focusing on small donations from those who support the cause, the party is now encouraging people ask friends to “take a long, hard look at the Tories”.

The new campaign will harness the power of personal interaction and advocacy offline and online, using social media and online advertising.

If anyone doubts the potential power of this strategy, have a look at the following video:

Victoria Street is also launching a Google AdWords campaign, advertising upon key search terms around the issues that will define the election and presenting independent assessments on Tory policy from the IFS on child tax credits, the Head of the Swedish equivalent of Ofsted on Tory schools policy, the National Housing Federation on housing and the CBI on pubic spending on the pages of Labour.org.uk to which people will be directed.

Tweet to #LongHardLook and ask your friends to take a long, hard look at the Tories.