Battersea Labour Party: asking the fundamental questions

March 20, 2012 3:09 pm

I recently attended an extraordinary meeting of Labour Party members in Battersea, which gave me cause for quiet optimism.  In a seat which only recently lost its Labour MP, and in which a number of dedicated Labour councillors work hard to hold the Tory administration to account, levels of activism among Labour members had become worryingly low.  Some months ago I spoke with the (now former) local organiser Andy Fearn, who described how matters came to a head when he arranged a canvassing session and only three people attended, himself included.

Yet the constituency membership has grown by 130 since the General Election.  And it was hardly the case that members lacked local issues on which to campaign: libraries were being threatened with closure, and the Council had just put forward plans to charge children £2.50 for using its playgrounds.

Mark Rowney was one of the two local Labour members who showed up for that day’s canvassing.  As he later recalled, they retired to the pub to discuss where things were going wrong.

“My colleague turn to me and asked, ‘why don’t people want to come out’?” he said. “But as we talked, I realised that was the wrong question. What we needed to ask was: ‘Why would people want to come out?’”

With this question in mind (and advised by Caroline Badley (Birmingham Edgbaston) and Arnie Graf, Ed Miliband’s community organising advisor), they began to focus on building relationships rather than centring their activism around tasks.  Over the following weeks, a small team of Battersea Labour activists systematically contacted new members to set up individual face-to-face meetings with them.  These meetings focused on two things: first, finding out more about what had motivated members to join the Party in the first place and, second, inviting them to attend a bigger gathering to meet informally with other local members.

So what made the recent Battersea meeting extraordinary? First, turnout.  The turnout of 60+ local members, in a seat whose membership is dwarfed by many other London CLPs, brought a bulk of the membership together in a way that rarely happens in our local parties anymore.  The atmosphere was buzzing as a result – a number of previously inactive members with whom I spoke talked with excitement about what they could achieve within their local party.

Second, the emphasis on relationships.  The meeting was relational in tone and form – it centred around people sharing food, drink and stories, to build individual relationships which made us all feel part of something bigger than ourselves.  This focus on what motivates people to act (i.e. identifying their self-interest) has transformed the way Battersea activists approach their organising.  In turn, it has also laid the groundwork not just for more people joining the CLP; crucially, it has provided a means for more people joining in.

Of course, the real test of this work is still to come.  Will massively increased turnout at one event convert into more action on the ground? I suspect that an important element of keeping the momentum and converting it into action will be for the Battersea organisers to heed their own advice: ask not why people didn’t come to you. Rather, start with their self-interest and build the relationship from there.

  • ovaljason

    Kathryn

    This is an excellent initiative by local members and I wish you the best of luck with it.

    As to how this model of activism could be used elsewhere….Well there is one simple question to ask and only one person to ask it of.

    The question to Ed Miliband is ‘what have you done with M4C?

    Remember them?  Movement4Change?  A movement of local activists, bringing the party together, based around strong local bonds and campaigning on Labour-minded issues.

    M4C is up there with those other landmark projects -  Refounding Labour, the policy review and new Executive Committee - that EdM has made such a jolly good job of managing.

    He’s ace that Ed Miliband, isn’t he?

  • Chilbaldi

    Yes! We need fewer stuffy meetings where the old worthies gather to discuss standing orders, and more informal social gatherings with food and drink. Make it a forum for people to meet each other and discuss, not the current set up of many CLPs

    • treborc

      I suspect the people living on the street will use it as a soup of food kitchen

  • http://twitter.com/Alex_Ross_Shaw Alex Ross-Shaw

    You had a crisis when only three people turned up to canvass? I dream of having three people to canvass with! ;)

Latest

  • Comment As the PPC in Iain Duncan Smith’s constituency, Ed has taught me two important lessons

    As the PPC in Iain Duncan Smith’s constituency, Ed has taught me two important lessons

    Ed Miliband has tackled the issue of his perceived image problem. Rather than embarrassingly excuse himself or convince the public he is something he is not, he has embraced his own persona, accepting it in order to extinguish the ongoing media analysis of who he is rather than what he stands for. This move shows courage, political prowess and most of all, it’s set the stage for next year’s election to be about policy rather than personalities. I cannot tell […]

    Read more →
  • Featured Cameron condemned for immigration PR stunt

    Cameron condemned for immigration PR stunt

    Yesterday, David Cameron offered an ominous threat to people who are deemed to be ‘illegal immigrants’, when he said “we will find you and make sure you are sent back to the country you came from.”  Who knew he meant this literally?  This announcement was worrying enough in itself – such a threat demonises immigrants and ignores the many reasons people might be in the UK illegally – but the PM decided to take his intimidating statement one step further. Cameron, […]

    Read more →
  • Comment Cameron dropped Gove, now Labour must drop his policies

    Cameron dropped Gove, now Labour must drop his policies

    Fireworks, champagne corks popping and rare mashups of Hallelujah and Ode to Joy were heard echoing down the corridors from staffrooms across England and Wales in response to the news that Michael Gove had at long last been sacked as Secretary of State for Education. Forget the unpopularity of his policies, his mishandling of the scandal over suspected attempts to indoctrinate Birmingham’s children to Islamic extremism or his inability to work with anyone from teachers to the Home Secretary – […]

    Read more →
  • News Labour outraised the Tories in 2013, but financial worries still remain

    Labour outraised the Tories in 2013, but financial worries still remain

    The Electoral Commission’s annual report of party finances has been published for 2013, and it turns out that Labour actually raised more money than the Conservatives last year – by almost £8 million. Labour raised £33.4m, while the Tories raised just £25.4m. As George Eaton points out, over at the New Statesman, much of Labour’s advantage comes from short money (the money opposition parties receive from the state). However, this only amounts to £6.9m, meaning Labour still raised roughly an […]

    Read more →
  • Comment We need a Mayor who offers London serious alternatives

    We need a Mayor who offers London serious alternatives

     Speaking at the launch of Labour’s summer campaign last week Ed Miliband said “We need a new leadership: Leadership that thinks deeply and offers creative, new ideas. Leadership that seeks to be faithful to principle, even when it’s hard to do. Leadership that listens and cares.” His eyes, of course, are set on the general election but he could have been talking about the London mayoral campaign. This time next year a very short primary season will be in full […]

    Read more →