As party conferences begin, is Labour’s lead for real?

September 17, 2012 2:17 pm

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George Osborne’s 2012 budget changed the political landscape. Following a winter where the polls had narrowed to parity, Labour started consistently showing double-digit leads within a week of the budget.

At the time I wasn’t alone in arguing that, while Labour’s lead looked impressive, it was precarious. The evidence I cited included that Labour still didn’t have a lead on being best to handle the economy, and indeed had gained no support at all on this, only benefiting from a fall in belief in the Tories’ economic competence.

But five months later, and on the eve of party conferences, Labour’s lead is still pretty much exactly where it was a week after the budget: around ten points. So was I wrong that the lead was so fragile?

I don’t think so, though while it may still be vulnerable, the longer it lasts the more Labour are able to benefit from being ahead.

The questions I looked at in May still show almost exactly the same results. In particular, the question that asks, essentially: “Now think seriously. Which party do you actually want running the country?” shows that Labour and the Tories are still pretty much tied. Labour only pull ahead if you include those who’d prefer a coalition with the Lib Dems; given Lab-Lib’s lead over Con-Lib, tactical voting could benefit Labour:

One place where there’s been a little movement is in the question about which party “is led by people of real ability”. In the four polls after the budget, the Tories had a lead of four points. That’s now narrowed down to just one point. Both, though, are dwarfed by the 47% who say ‘None’:

But the stability of Labour’s lead is still important. Firstly, it suggests that people who came over to Labour in the spring weren’t just temporary visitors. Even over the Olympic summer, with an absence of political news, they have stayed with Labour rather than drifting away. The assumption now has to be that they will continue to support Labour unless persuaded to leave.

Secondly, the fact of Labour’s lead itself changes the way the parties are perceived. Cameron is facing discontent from his backbenchers and threats of a leadership challenge, presumably as he is seen to be letting down his side of the bargain with the right: “you win elections for us and we’ll put up with you”. Such public division is only going to make it harder for the Tories to win back support.

At the same time, Miliband is being presented by the media for the first time as a man who could become prime minister. The Telegraph’s interview with him this weekend is a good example. Not only did it give Miliband a generous hearing, it was accompanied with a statesmanlike photo rather than, as might have been the case previously, one from the ‘Awkward Ed Miliband’ file.

Things like that can help to change the underlying views of parties and leaders that drive voting decisions. Not only does looking like a prime minister help, but the expectation of victory creates space for Labour to be taken seriously when it sets out plans for government: something that was much harder at a time when few people thought Labour had a chance of winning. It has the potential to create a virtuous circle, although of course it also brings added scrutiny and pressure.

And yet, so far there’s been no evidence of perceptions of Labour changing since soon after the budget. Until they do change, and the poll lead is reinforced by more than opposition to the government, Labour will continue to be vulnerable to the risk of the Tories getting their act together.

Leo Barasi writes about public opinion at the website Noise of the Crowd

  • kb32904

    You need to revise the links you post to the two questions asked.

    To the question “Now think seriously. Which party do you actually want running the country?” you posted a link which the question asked was “Do you approve or disapprove of the Government’s record to date?

    To the question about which party “is led by people of real ability” you linked poll results on party image !

    Labour needs to start being a bit more forceful about how it will change the country for the better. Too many Labour supporters are complaining that the party has been too quiet, particularly in regard to the NHS assaults, welfare & education.

    If MPs started talking to us about what changes & when, they may well find that the poll leads increase hugely but its up to Labour to make their voices heard.

  • AlanGiles

    ” The assumption now has to be that they will continue to support Labour unless persuaded to leave.”

    The two main parties will BOTH get a small boost in the polls, following their conferences. It is always the case – the false bonhomie, the mutual back-slapping and toadying will make the Conservatives think they are relaunched, but, I doubt that much will change for the LibDems – perhaps 1% up the weekend after.

    I think you have to be careful though, if Labour continues their weak and timid response to the catalogue of Coalition failures. the party has committed itself to a 2/3 year policy review. Perhaps Crudas will have told the top table what to think (and consequently all the party voting fodder), or at least a bit of it in 2013, but I doubt that “wait for Crudas” is a message that will win many converts at the 2012 Conference.

    It really is time that alternative ideas were explored properly, whether or not it offends the Sun, Daily Mail and one or two reactionaries on LL.

    If I were a gambling man (I’m not) I would put quite a sum on the outcome of the 2015 election being another hung parliament, because to the ordinary person in the street they still feel there is little difference between the three main parties. You just have to hope, as things stand, that the public will accept “Buggins Turn” again.

    I think that 47% who doubt the competence of either party will need more convincing that the Shadow Cabinet is up to the job. With the honourable exception of Andy Burnham, they don’t seem to have much energy or enthusiasm.

    • aracataca

       I note you have been on to Mystic Meg again- how is she?-Wish I had your capacity to tell the future.
      The fact is that not even you know what the outcome of the next election will be. Equally we don’t know what the state of the country will be in 3 years time ( pretty terrible if things carry on as they are) and this is why there should be no detailed policy announcements until at least 6 months before the election. At present we should indicate a direction of travel (which I think EM is doing) and sit back and enjoy the spectacle of the government killing itself. In this latter regard it has been very obliging.

      • AlanGiles

         Labour cannot just wait for the Coalition to fall apart. Why should any uncommitted voter think they “have to” vote Labour, Bill?, as of Sept 17th 2012.

        Who knows what Crudas will come up with. If there is to be major changes to policy it will look incredible if everyone tries to convert to a new way of thinking just months before a general election (supporters as well as MPs and shadow ministers), and – frankly – the performance of the shadow cabinet is quite poor.

      • robertcp

        I agree.  It is significant that more people want a Labour-led government than a Tory-led government.  Anthony Painter has written a very good article about how a more liberal approach will help Labour.

        http://www.newstatesman.com/blogs/politics/2012/09/there-new-ed-miliband-coalition

        Labour with most seats in a hung Parliament is my guess for 2015.

      • robertcp

        I agree.  It is significant that more people want a Labour-led government than a Tory-led government.  Anthony Painter has written a very good article about how a more liberal approach will help Labour.

        http://www.newstatesman.com/blogs/politics/2012/09/there-new-ed-miliband-coalition

        Labour with most seats in a hung Parliament is my guess for 2015.

      • robertcp

        I agree.  It is significant that more people want a Labour-led government than a Tory-led government.  Anthony Painter has written a very good article about how a more liberal approach will help Labour.

        http://www.newstatesman.com/blogs/politics/2012/09/there-new-ed-miliband-coalition

        Labour with most seats in a hung Parliament is my guess for 2015.

  • http://twitter.com/waterwards dave stone

    “accompanied with a statesmanlike photo”

    I thought the pic accompanying the Telegraph piece was the best photo of Ed I’ve seen – quite unlike the one at the top of this piece, which makes Ed look like he should be anticipating an encounter with Sigourney Weaver in a spaceship.

    • http://twitter.com/waterwards dave stone

      I should add that I found the content even better than the photo. While I’m not one for using the term ‘socialism’ Ed’s use of it in the Moore piece goes some way towards the beginning of a definition and has prompted much thought:

      “While there’s capitalism, there’ll be socialism, because there is always a response to injustice.”

    • http://twitter.com/Ceilidhann Kayleigh Anne

      I have nothing of true intellectual merit to contribute to this discussion but I do also think that Ed’s been photographing quite well lately, between the Telegraph photo and the New Statesman cover (which I really like despite the 50 Shades of Ed comments). 

      It’ll be interesting to see the press reactions to Labour’s conference considering that out of the three major party leaders he’s currently the one in the strongest position. 

    • Brumanuensis

      Facehuggers for Labour?

    • Brumanuensis

      Facehuggers for Labour?

    • Brumanuensis

      Facehuggers for Labour?

  • http://www.facebook.com/people/Graeme-Hancocks/1156294498 Graeme Hancocks

    Good article.

  • http://www.facebook.com/people/Graeme-Hancocks/1156294498 Graeme Hancocks

    Good article.

  • Pingback: Noise of the Crowd » Blog Archive » As party conferences begin, is Labour’s lead for real? - Interesting things about public opinion

  • http://www.facebook.com/people/Graeme-Hancocks/1156294498 Graeme Hancocks

    Populus for the Times lastets polls giving Labour a 15% lead on 18th September.

  • http://www.facebook.com/people/Graeme-Hancocks/1156294498 Graeme Hancocks

    Populus for the Times lastets polls giving Labour a 15% lead on 18th September.

  • http://www.facebook.com/people/Graeme-Hancocks/1156294498 Graeme Hancocks

    Populus for the Times lastets polls giving Labour a 15% lead on 18th September.

  • Jeremy_Preece

    I would have to agree with Leo, that the Labour lead is fragile, even when it gets to 15%. This is not like it was in the run up to 1997. Then the Labour leader and the Labour party was seen as having being good with the economy and rather importantly, better than the Conservatives.
    What is telling in Leo’s article is that large number (31%) who know that Cameron and Osborne are really bad news for the eceonomy and yet feel that Labour would be even worse.

    That overall is the huge challenge that the front bench must get to grips with. It is also caused by the negative “they are the same” feeling that swept the country ever since the expenses row. It is very dangerous because while being untrue, it actaully gives the Conservatives a licesnse to really screw up without consequence.

    The reasons for this (I think) are
    1. The general distrust of all polititions, therefore however bad the government of the day, there can be no hope of better coming from the opposisition.  One manifestation of this has been 36 degrees and other groups who like to fight for political outside of the political system, on issues that classically would be natural ground for Labour.

    2. We cannot underestimate the damage that weak Labour leadership since 2010 has done in terms of allowing the Conservatives and their media friends to drip feed the notion that the whole worldwide economic crisis was Labour’s fault. Therefore whatever happens, for a while for many, the Tories are safe because they are not the ones who caused it all in the first place. The truth is that Labour, the Tories and every government and opposition group in the world didn’t see the banking crisis coming. It is also the case the while Labour’s banking controls were woefully inadequate, the Tories opposed any controls at all. After the crash happened Brown did much to lead the world (esecially the USA) in a response which limited the damage. It is also the case the worse seemed to be over, unemployment (which was low) continued to fall, and there were signs of recovery even if fragile.
    Yet for all of this Labour did not stand up and argue its corner but left the stage to “refound itself”. During this time, not only were Labour off stage when the battles over selling the forests off took place, and the dabates about the NHS began, worse the Labour party spoke about a new start and “Mistakes being made”. Rather than a new start, this seemed to those outside of the party to be Labour saying that they really agreed and thought that they were crap too, and that it really was all Labour’s fault. And even worse seemed to think that by not facing these myths down, they would somehow win the next day when tomorrow the public had forgotten all about the recession.

    3. The role of the media cannot be underestimated either. However good a Labour government might be, or however strong a leader might be, no Labour government could have broken promisses on the NHS, screwed up on education, failed to deliver on a recovery and seen all economic forcasts fall short, as well as have Liam Fox et al behave as they did; without the sky falling in on them. Simply on any one of a huge list of this government’s failings, the media would not have allowed it to rest and would have hounded well beyond the resignation of a minister, but gone on and on  and on damaging the reputation of the leadership. Simply, as we know, Labour and Conservative do not compete on a level playing field.

    4. Back in the mid 1990′s, Labour had a leader with a sense of being on a mission. Just about everyone in the country knew what Tony Blair was about, what he stood for and what direction he wanted to go. While that position was broadly popular, even those with reservations about it knew where he stood and where they stood about him. Generally it is easier for anyone who comes over as purposeful and focused to beat a vague fog. Like it or not, a leader has to project their thinking to the electorate and use the media to do so. In any case the media cannot work to project a philosopher over a doer.

    I like to think pictorially, and for the image that comes to my mind is that of mildew which grows in dark and damp places. The pressent conservative set up is like that, with its U turns and its toxic policies that have no political mandate. Were there now a strong Labour party and leadership, it would be as impossible for Cameron et al to operate as it would be for the mildew to continue to grow if there was fresh air and direct sunlight.

    The row about cuts is to me a classic example of how the Tories are winning the public over with flawed argument. Most will say that ”there is no money” and therefore we need to cut. Many also accept the parallel that it is like a household which is badly in debt and needs therefore to reign in their spending for a year or so. The argument is flawed because the household is isolated and has income(s) which is a given, and outgoings some of which can indeed be cut for the benefit of the household. Cutting spending in that model does not impact the given income. Of course in the case of a country, cutting spending means reducing economic activity and therefore shrinking the economy. In this model, even if the cuts saved money (and there is plenty of evidence that most of this government’s cuts come with costs which outweigh any saving), reducung economic activity will reduce revenue and therefore you cannot pay the debt.
    A better model is that of a business in trouble. Yes there may be a few overheads that could be cut, but more importantly the business needs to win new work and more business. The best and only way out is to increase the revenue, as no business ever shrinks its way to success.

    Back to the matter in hand and the fragility of the labour lead.
    1. Labour needs to work harder on its economic record and economic policy. That is what wins elections, and many of the electorate will forgive injustice if they feel that their jobs are on the line, and that the unjust ones are going to deliver better economic prospects. The truth is that the Conservatives are not better for the economy but are wrongly getting credit for being better than Labour on this.
    2. The Tories are not really small business friendly. For all of the agenda about suspending employees rights and the odd tax cut, what the small business really needs is a good customer base and the ability to grow new business. Many of the business that I see, the building trade, home improvement, plumbers and electricians etc. are all vulnerable to the effects of economic slowdown and are directly hurt when cuts force their would be customers to cut back over fear for their own jobs. While the Tories once were friends of the “small shopkeeper” etc. those days are gone and the Tories are now the friends of the rich carpet baggers of large corporations and the shareholders. Labour should be attracting the support therefore of the small buisiness community, as it would seek to create the market conditions in which these hardworking groups could thrive.

    3 Labour needs to be clear as to what exactly it really says on the packet. And that which it is must be distinct from the other parties.

    Finally, an area where I beleive that Labour is really vulnerable is if the Tory party should lurch even further to the rigth. There is considerable pressure on the current Tory leadership to swing right, pull the UK out of the EU and thus try to win (back in some cases) the support of another 10- 12% of the electorate that currently supports UKIP and even the BMP.

  • Jeremy_Preece

    And there you have set out the problem (much more concisely than I did above)
    It is like a conversation that runs like this:-

    [Labour] “Look at the NHS, the lack of recovery, and an endless list of not doing what they said they would, and look at some of the antics of the Tories themselves”  
    [Jo Public] “Yes the Tories are really damaging us”
    [Labour] “vote for us just look at how bad this government is”
    [Jo Pubilc] “Okay, but what would Labour do?”
    [Labour] ………. Silence

    [Jo Public] according to the papers though it was all Labour’s fault in the first place and the Tories are only trying to clear up your mess although they are doing a pretty bad job of it…
    [Labour] …..silence…
    [Jo Public] No answer then – so you are admit that it really was Labour’s fault?

    [Labour] Our leader Ed is a very nice man and he was saying that in the past mistakes have been made…

    Now can we see why any Labour lead might be frigile? It doesn’t quite cut it does it!

  • Jeremy_Preece

    And there you have set out the problem (much more concisely than I did above)
    It is like a conversation that runs like this:-

    [Labour] “Look at the NHS, the lack of recovery, and an endless list of not doing what they said they would, and look at some of the antics of the Tories themselves”  
    [Jo Public] “Yes the Tories are really damaging us”
    [Labour] “vote for us just look at how bad this government is”
    [Jo Pubilc] “Okay, but what would Labour do?”
    [Labour] ………. Silence

    [Jo Public] according to the papers though it was all Labour’s fault in the first place and the Tories are only trying to clear up your mess although they are doing a pretty bad job of it…
    [Labour] …..silence…
    [Jo Public] No answer then – so you are admit that it really was Labour’s fault?

    [Labour] Our leader Ed is a very nice man and he was saying that in the past mistakes have been made…

    Now can we see why any Labour lead might be frigile? It doesn’t quite cut it does it!

  • Jeremy_Preece

    And there you have set out the problem (much more concisely than I did above)
    It is like a conversation that runs like this:-

    [Labour] “Look at the NHS, the lack of recovery, and an endless list of not doing what they said they would, and look at some of the antics of the Tories themselves”  
    [Jo Public] “Yes the Tories are really damaging us”
    [Labour] “vote for us just look at how bad this government is”
    [Jo Pubilc] “Okay, but what would Labour do?”
    [Labour] ………. Silence

    [Jo Public] according to the papers though it was all Labour’s fault in the first place and the Tories are only trying to clear up your mess although they are doing a pretty bad job of it…
    [Labour] …..silence…
    [Jo Public] No answer then – so you are admit that it really was Labour’s fault?

    [Labour] Our leader Ed is a very nice man and he was saying that in the past mistakes have been made…

    Now can we see why any Labour lead might be frigile? It doesn’t quite cut it does it!

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