5 key aims for Labour in 2013

January 1, 2013 1:00 pm

Tags:

Share this Article

By Mark Ferguson and Marcus Roberts

2012 was the year that Ed Miliband secured his leadership of the party and began to define himself and his philosophy. 2013 though will be a much harder year for the party and the leader – because now he needs to put in place the building blocks of a political and organisational strategy that can win an election.

Here are 5 ways he can do that:

1) County council elections – this year will see Ed Miliband’s most difficult electoral test yet in the County Council elections. How well Labour performs in England (outside of London and especially in the South and East) will set the battlelines of 2015. The 2009 County Council election results were a nadir for Labour – and for most Labour activists it was the point we knew for certain that the 2010 election was lost. The 2013 election could be the point at which Labour activists really start to believe that winning in 2015 is not just possible, but probable. We need to win seats in places like Essex and make inroads across the South if Labour is to have a working majority. As the pre-1997 Southern attack strategy Operation Toehold proved, winning council seats now will help us win Parliamentary seats later.

2) One Nation – 2012 was the year that Ed Miliband gave his brand a name. 2013 needs to be the year that he – along with Jon Cruddas and others – put meat on those bare bones. Anthony Painter asked a few weeks ago if One Nation Labour could survive clarification – now is the time to find out. Miliband has already promised “concrete” ideas this year on business, welfare and education – but we’d add to that something unashamedly populist – common ownership of the railways. (Perhaps not rentionalisation per se, but certainly deprivatisation). Housing too would be a way of showing that Labour is willing to make big calls on the major issues of the day, and that the party is listening to members, which brings us to…

3) Activists – we’re at the halfway point in the Parliament, and the Labour Party still has the same major disadvantage that it had in 2010 (ie the Tories have way more money). The only way to get around this is to ensure that you have an active and engaged membership and supporter base who will be your evangelists and activists in communities. So far, despite Refounding Labour and many positive noises, the average experience of most party members is the same now as it was in 2005. That’s not good enough – members need to be respected, empowered and included. If Labour is to mount a 2015 ground war against the Tories, 2013 must become the year of the activist, so that the troops are ready for the upcoming battle. 2014 would be far too late.

4) Candidates/organisers – similarly to the last point, elections are won on the ground when a party is organised. Miliband/McNicol pledged to have 100 candidates and 200 organisers in place by 2014. That job was stalled by the coalition’s fortunate spat over boundary changes, but must continue apace in 2013. There are still hyper-marginal seats without either a candidate or an organiser – which is unacceptable as we hit the second half of the parliamentary fixed term. In short, all 100 target seats for Labour should be filled by Summer 2013. However, as LabourList has argued repeatedly, Labour Party selections must be far more open and transparent, rather than the status quo – a set of opaque and confusing internal rows that look like stitch ups.

5) Strategy not tactics – the final point is organisational too, but in a political sense. In this middle year of the Parliament, Miliband needs to avoid easy opportunism (except where it corresponds to his core narrative – vested interests, the squeezed middle and responsibility at the top and bottom of society). He needs to hold his nerve, and focus on putting strategy over the day to day knockabout of political tactics. That’s something that the Labour leader can certainly learn from the New Labour years. Pick your issues, grid the year and stick to your plan – don’t be so easily buffeted by the winds of news and political trivia. Because you can’t define the debate that way, and Miliband’s entire strategy is based around changing the political discourse.

Marcus Roberts is the Deputy Director of the Fabian Society. Mark Ferguson is the Editor of LabourList.

Yesterday Marcus and Mark outlined the 5 biggest events for Labour in 2012. You can see that post here.

  • telemachus

    Tebbit used to be Essex man. Now we need to show Essex Man is One Nation Man and drive to enrol paying members. Talk was of an IT driver. If there ever was a need for such it is this.
    As to strategy we have won the media war vis a vis the disorganised Tories and the PMQ’s war against a defensive Cameron. The Strategy in broad brush must be to show Ed as a Statesman above sqabbling Tories and use Exocet Balls to further destabilise.

    • David B

      I see you are proposing the techniques of Blair/Campbell/Mandelson, play the
      man not the ball and keep it a policy free zone. The oppositions position is taken to
      maximise the political discomfort of the government without reference to the
      consequences or the validity of the argument, or the reality of the situation

      We wonder why the public are cynical of politics and politicians, well you have just summed
      it up

  • AlanGiles

    “one nation” – for the many, not the few, eh Bruv?:

    http://uk.eurosport.yahoo.com/blogs/world-of-sport/sunderland-pay-miliband-125k-15-days-142617551.html

    One nation – oh yes!

    • http://twitter.com/waterwards dave stone

      It’s a funny old world now that the Labour Party has become a job-creation scheme for wannabe multi-millionaires while the ordinary folk who vote them into office are reduced to poverty.

      Just think – if David Miliband had a proper job like, for example, a coastguard – providing a crucial 24 hour/365 service keeping our coasts and sea-ways safe – he’d be doing 12 hour shifts and wouldn’t have had a pay rise for five years.

      No wonder there’s such an unseemly scramble/stitch-up whenever a safe seat is up for grabs.

  • http://www.facebook.com/peter.kenyon.169 Peter Kenyon

    Don’t forget the City of London Common Council elections. Here’s my take in the last issue of Chartist magazine http://tinyurl.com/c6f4wgo

Latest

  • News Anyone for an Easter (Cl)Egg?

    Anyone for an Easter (Cl)Egg?

    The Mirror today have a story about a Labour attack on Nick Clegg – a chocolate “Easter Clegg”. It’s ‘completely hollow, melts under pressure and leaves bad taste in mouth”. The box also contains a “free mug”. Here’s a photo: Seemingly the Easter Clegg is “100% Authentically Conservative” and should be stored in David Cameron’s pocket. Meanwhile, both The Sun and The Telegraph claim this morning that Miliband would be happy to appoint Nick Clegg as Deputy PM in the event […]

    Read more →
  • News Ed Miliband’s Easter Message

    Ed Miliband’s Easter Message

    Here’s Ed Miliband’s Easter Message – touching on his recent trip to the Holy Land, and the work Christians do in their communities across Britain: “As Christians across Great Britain and the rest of the world gather to celebrate the most important event in the Christian faith, I would like to wish you all a happy Easter. “It was a privilege for me to visit the Holy Land in the lead up to Easter this year. I will be thinking […]

    Read more →
  • Comment UKIP’s attitude to accountability should worry us all

    UKIP’s attitude to accountability should worry us all

    UKIP’s reaction to the allegations over the use of the party’s EU funding has been telling. It tells us that they are not yet ready to take the step up from a being an assortment of oddballs and cranks to a serious political party. After The Times ran their front page on Tuesday, UKIP’s immediate reaction was to denounce the paper as a mouthpiece for the establishment, rather than bother to refute what they felt was incorrect about the article. […]

    Read more →
  • Featured In praise of Simon Danczuk

    In praise of Simon Danczuk

    Simon Danczuk has led the front pages this week with his explosive account of how an MP could hide a lifetime of abusing children. The Westminster reaction to his Cyril Smith allegations? Embarrassed coughs. Good on Simon for having the courage to speak his mind. Since his 2010 election, itself a feat of endurance, he’s demonstrated a forensic mind and a canny eye for a story. He represents a diminishing Westminster breed, a ‘character’ who speaks with an authentic voice […]

    Read more →
  • Comment Featured Swinging The Axe – Why hiring Axelrod means Miliband is going big

    Swinging The Axe – Why hiring Axelrod means Miliband is going big

    David Axelrod has been hired by Labour to work on the party’s general election campaign. First – let me get the excitement out. David Axelrod is the biggest star in the world when it comes to political campaigning. Nevermind “guru”, this guy is a campaigning deity in his own right. From Barack Obama’s Chicago kitchen table to the Oval Office was a journey that few thought possible, but Axelrod managed the shift from state senator, to Senator, to President in […]

    Read more →