5 key aims for Labour in 2013

1st January, 2013 1:00 pm

Tags:

By Mark Ferguson and Marcus Roberts

2012 was the year that Ed Miliband secured his leadership of the party and began to define himself and his philosophy. 2013 though will be a much harder year for the party and the leader – because now he needs to put in place the building blocks of a political and organisational strategy that can win an election.

Here are 5 ways he can do that:

1) County council elections – this year will see Ed Miliband’s most difficult electoral test yet in the County Council elections. How well Labour performs in England (outside of London and especially in the South and East) will set the battlelines of 2015. The 2009 County Council election results were a nadir for Labour – and for most Labour activists it was the point we knew for certain that the 2010 election was lost. The 2013 election could be the point at which Labour activists really start to believe that winning in 2015 is not just possible, but probable. We need to win seats in places like Essex and make inroads across the South if Labour is to have a working majority. As the pre-1997 Southern attack strategy Operation Toehold proved, winning council seats now will help us win Parliamentary seats later.

2) One Nation – 2012 was the year that Ed Miliband gave his brand a name. 2013 needs to be the year that he – along with Jon Cruddas and others – put meat on those bare bones. Anthony Painter asked a few weeks ago if One Nation Labour could survive clarification – now is the time to find out. Miliband has already promised “concrete” ideas this year on business, welfare and education – but we’d add to that something unashamedly populist – common ownership of the railways. (Perhaps not rentionalisation per se, but certainly deprivatisation). Housing too would be a way of showing that Labour is willing to make big calls on the major issues of the day, and that the party is listening to members, which brings us to…

3) Activists – we’re at the halfway point in the Parliament, and the Labour Party still has the same major disadvantage that it had in 2010 (ie the Tories have way more money). The only way to get around this is to ensure that you have an active and engaged membership and supporter base who will be your evangelists and activists in communities. So far, despite Refounding Labour and many positive noises, the average experience of most party members is the same now as it was in 2005. That’s not good enough – members need to be respected, empowered and included. If Labour is to mount a 2015 ground war against the Tories, 2013 must become the year of the activist, so that the troops are ready for the upcoming battle. 2014 would be far too late.

4) Candidates/organisers – similarly to the last point, elections are won on the ground when a party is organised. Miliband/McNicol pledged to have 100 candidates and 200 organisers in place by 2014. That job was stalled by the coalition’s fortunate spat over boundary changes, but must continue apace in 2013. There are still hyper-marginal seats without either a candidate or an organiser – which is unacceptable as we hit the second half of the parliamentary fixed term. In short, all 100 target seats for Labour should be filled by Summer 2013. However, as LabourList has argued repeatedly, Labour Party selections must be far more open and transparent, rather than the status quo – a set of opaque and confusing internal rows that look like stitch ups.

5) Strategy not tactics – the final point is organisational too, but in a political sense. In this middle year of the Parliament, Miliband needs to avoid easy opportunism (except where it corresponds to his core narrative – vested interests, the squeezed middle and responsibility at the top and bottom of society). He needs to hold his nerve, and focus on putting strategy over the day to day knockabout of political tactics. That’s something that the Labour leader can certainly learn from the New Labour years. Pick your issues, grid the year and stick to your plan – don’t be so easily buffeted by the winds of news and political trivia. Because you can’t define the debate that way, and Miliband’s entire strategy is based around changing the political discourse.

Marcus Roberts is the Deputy Director of the Fabian Society. Mark Ferguson is the Editor of LabourList.

Yesterday Marcus and Mark outlined the 5 biggest events for Labour in 2012. You can see that post here.

  • telemachus

    Tebbit used to be Essex man. Now we need to show Essex Man is One Nation Man and drive to enrol paying members. Talk was of an IT driver. If there ever was a need for such it is this.
    As to strategy we have won the media war vis a vis the disorganised Tories and the PMQ’s war against a defensive Cameron. The Strategy in broad brush must be to show Ed as a Statesman above sqabbling Tories and use Exocet Balls to further destabilise.

    • David B

      I see you are proposing the techniques of Blair/Campbell/Mandelson, play the
      man not the ball and keep it a policy free zone. The oppositions position is taken to
      maximise the political discomfort of the government without reference to the
      consequences or the validity of the argument, or the reality of the situation

      We wonder why the public are cynical of politics and politicians, well you have just summed
      it up

  • AlanGiles

    “one nation” – for the many, not the few, eh Bruv?:

    http://uk.eurosport.yahoo.com/blogs/world-of-sport/sunderland-pay-miliband-125k-15-days-142617551.html

    One nation – oh yes!

    • http://twitter.com/waterwards dave stone

      It’s a funny old world now that the Labour Party has become a job-creation scheme for wannabe multi-millionaires while the ordinary folk who vote them into office are reduced to poverty.

      Just think – if David Miliband had a proper job like, for example, a coastguard – providing a crucial 24 hour/365 service keeping our coasts and sea-ways safe – he’d be doing 12 hour shifts and wouldn’t have had a pay rise for five years.

      No wonder there’s such an unseemly scramble/stitch-up whenever a safe seat is up for grabs.

  • http://www.facebook.com/peter.kenyon.169 Peter Kenyon

    Don’t forget the City of London Common Council elections. Here’s my take in the last issue of Chartist magazine http://tinyurl.com/c6f4wgo

Latest

  • Comment Why did Michael Sheen make his speech? It’s because the stakes are so high for our NHS

    Why did Michael Sheen make his speech? It’s because the stakes are so high for our NHS

    It’s been a great week for the internet, whether your bag is controversially coloured dresses, hitchhiking weasels, llamas re-enacting Thelma & Louise, or – as I believe Wales Online uncovered yesterday – an impossibly adorable puppy that bears an uncanny resemblance to Hitler. But for me, the internet’s best produce this week was Michael Sheen’s blistering speech on the NHS. I won’t repeat it here, but spend five minutes reading it if you haven’t already. It was like catching a […]

    Read more →
  • Comment The politics of justice – enforcing the minimum wage

    The politics of justice – enforcing the minimum wage

    I was astonished and genuinely outraged (as others have been) at the reported remarks of my MP Conservative George Freeman. When answering questions about the low enforcement and prosecutions for those not paying the minimum wage (under this government, there have only been 9, prosecutions and 162 named and shamed) Freeman talked about this criticism as “practising politics of envy”. Stella Creasy MP is absolutely right to call him out , saying this is “the politics of justice “. When […]

    Read more →
  • Comment Time for an alternative to the pro-austerity consensus

    Time for an alternative to the pro-austerity consensus

    The conventional assessment is that the UK economy is in reasonable shape. Indeed, there has been some growth in GDP over the last year or two and unemployment has fallen. A harsher view – developed in detail in a book being published in March 2015 by Random House called Call to Action, written by myself and former Labour shadow minister Bryan Gould – is to note that average living standards are still well below what they were in 2007. The […]

    Read more →
  • Comment Call on all Labour candidates to take local health and wellbeing boards to task over cold homes

    Call on all Labour candidates to take local health and wellbeing boards to task over cold homes

    For years fuel poverty campaigners have been calling on politicians to recognise the affects of cold and damp homes on the health of our most vulnerable households. As early as 2011, a report from the World Health Organisation proved that on average nearly 8,000 people die in the UK every year due to living in cold homes – three to four times the number of people who die on British roads and far worse than really cold countries like Germany […]

    Read more →
  • News Is Gareth Thomas planning on running to be London Mayor?

    Is Gareth Thomas planning on running to be London Mayor?

    The next London mayoral contest is only a little over a year away. Although between now and then there’s the general election to think about, it’s been quite clear for a while now who will throw their name into the hat to be Labour’s candidate (and some already have): Tessa Jowell, Diane Abbott, David Lammy, Christian Wolmar and Sadiq Khan. But it looks like there could be another name to add to that list. BuzzFeed have reported that Gareth Thomas, MP […]

    Read more →
Share with your friends










Submit