Miliband has been the most visible party leader in the election campaign

People have seen more of Ed Miliband than any other party leader over the course of the election campaign. Polling carried out by YouGov for The Times Red Box shows that more people have seen “a lot” or “a fair amount” of the Labour leader than any of his opponents.

There had been concerns that the Tories would use their superior funding to win the “air war” (campaigning though print and broadcast media), but this research seems to show that it is Labour are getting greater coverage.

The number of voters saying they had seen a lot or a fair amount of each party leader were:

Ed Miliband 70%, David Cameron 63%, Nigel Farage 61%, Nicola Sturgeon 60%, Nick Clegg 44%, Natalie Bennett 27%

It should come as a concern to CCHQ that the Prime Minister is failing to get significantly more coverage than either Nigel Farage or Nicola Sturgeon – especially as it had been the Tories’ plan to run a Cameron v Miliband presidential-style campaign.

With Ashcroft’s constituency polling consistently showing that Labour are proving the most effective party at contacting voters on the doorstep, meaning that the party could claim victory in both “air war” and “ground war”. But are the messages cutting through?