It started not with teenage girls, but with a grown man. The first ever mention of the word “Milifandom” was made last June, when someone tweeted out a story from left wing blog Shifting Grounds about the phone hacking scandal:
A great bit of Milifandom from @David_K_Clark at @ShiftingGrounds http://t.co/cKyhDIZ3w5
— Tom Sadler (@tsadler2) June 27, 2014
Then nothing.
Until now. Last night, BuzzFeed published a piece about an emerging ‘fandom’, predominantly among teenage girls, for the Labour leader. At some point over the weekend, some young people decided to formalise their increasing attachment to Ed Miliband by declaring themselves Milifans – proud citizens of a Milifandom.
//ED MILIBAND HAS A FANDOM #milifandom #MilibandMustWin #VoteLabour pic.twitter.com/AEdpJLUDQT
— THE DOCTOR (@doctorfez1) April 20, 2015
The #Milifandom pic.twitter.com/fFksvrpJkR
— abby (@twcuddleston) April 21, 2015
11.5k HOW pic.twitter.com/M3isEDzw0E
— neelam (@silencewillfaII) April 21, 2015
It started to get picked up by mainstream news outlets, such as The Guardian and BBC News – even Australia’s Sydney Morning Herald was reporting on it. The Daily Express, meanwhile, sombrely noted that the four hour old craze had not delivered a significant poll boost for Labour:
#Milifandom ed used to look a bit like Harry Potter pic.twitter.com/6bhjUdjGC5
— ash miliband (@SPRINGTRAPHAN) April 21, 2015
I AM NOT WORKING TOMORROW PRAISE THE LORD pic.twitter.com/nwmhwIndbO — ellie✨ (@elliegalaxies) April 21, 2015
My birthday is on the 28th this month @Ed_Miliband if you could follow me on this day, then that would be great.
— Sophie Phillips (@Sophiephilips1) April 21, 2015
Just a message from the official leader of the #Milifandom. #VoteLabour #VoteMiliband pic.twitter.com/2ECk6XZ4IG — abby (@twcuddleston) April 21, 2015
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