Labour’s iPhone update as 300,000 contacts made weekly

By Alex Smith / @alexsmith1982

With Labour activists now making 300,000 contacts a week — compared with 100,000 per week at the same stage of the election campaign in 2005 — Victoria Street has quickly updated its popular iPhone app to help supporters further connect with voters.

The new update is based on further feedback from the app’s users, and improvements are designed to deliver realworld outcomes in terms of voter ID and spreading the party’s policies. Activists had told Labour HQ that the new app should help further empower volunteers to connect with voters on both the doorsteps and the virtual phone bank.

So the new app includes Labour’s full policy guide, after some 60,000 people viewed the manifesto online over the last week and a further 50,000 downloaded the pdf version. In 2005, just 8,000 hard copies of the manifesto were sold. And the new app also includes the animated manifesto films featured on LabourList last week, alongside the existing connectivity tools.

Download the app by visiting the Apple Store and searching for “iCampaign”.