As we know, David Cameron likes to assess his audience and say what he thinks different groups of people want to hear.
Last week, in an interview with Johann Hari, he persisted that he’d abstained on voting on gay adoption rights, when he’d actually voted against them twice previously.
Alex is the founder and CEO of The Cares Family. He was editor and first director of LabourList in 2009-2010, during which time he established the site as the number one Labour blog, and later an aide to Ed Miliband.
More from LabourList
‘Labour won’t stop the far right by changing leaders — only by proving what the left can deliver’
‘Cutting Welsh university funding would be economic vandalism, not reform’
Sadiq Khan signals he will stand for a fourth term as London Mayor