‘Managing the campaign come down: Labour still needs you, activists and staff’
I lost my job when we went into government in 1997. I’d spent two years working as a…
1997 general election
‘Why Keir Starmer will need a new identity politics of his own to keep Labour’s winning coalition together’
British voters rarely change their governments at election time. It has happened only three times – 1979, 1997…
New MRP poll gives Labour a big majority – and nearly 100 seats more than Blair
A fresh MRP poll has forecast Labour winning a record-breaking majority next month, with nearly 100 more seats…
‘History and poll leads suggest Labour can be bolder, even if it costs some votes’
Should Labour members get ready to party like it’s 1997? The consistent message of opinion polls certainly suggests…
‘We worked on the ’97 campaign. Here are the key lessons for Labour today’
None of us need reminding that 1997 was a long time ago and the world is a very…
‘Voters are far wearier than in 1997. Keir Starmer is a man for our times’
It’s so obvious that it barely needs saying, and yet it’s truly fascinating. On just about every metric,…
‘Labour needs more excitement and hope to motivate voters – look at 1997’
Speaking recently Claire Ainsley, Labour’s former Policy Director whose seminal book “The New Working Class” identified the voters…
‘Workers’ pay relies on business success – Labour must be comfortable with it’
“It’s not 1997 anymore,” was a phrase regularly heard by those of us who have spent much of…
‘Carry on, Keir. Voters want neither more “vision” nor Tory division’
For any political geeks who still insist there is no real difference between the two main political parties,…
‘Faced with a broken Britain, Starmer’s project will fail if it isn’t bold enough’
In the four years since the Conservatives’ election victory – marked with promises of ‘levelling up’ – the…
