Labour will have a new election broadcast airing tonight. It features Martin Freeman, star of The Office, The Hobbit and Sherlock, talking directly to camera about “the choice” in the election, and a voiceover from Doctor Who and Broadchurch actor David Tennant.
Freeman says:
“I think, in the end, it’s simple: it boils down to a choice between a Labour Government or a Conservative one. But it isn’t just the choice between two different plan, two different ways of getting the deficit down.
“It’s a choice between two completely different sets of values. A choice about what kind of country we want to live in.”
He finishes:
“Really, for me, there’s only one choice. And I choose Labour.”
Below is the advert as it will air on television tomorrow night (BBC One 6.55pm, BBC Two 5.55pm, ITV 6.25pm):
A slightly different version will air on Scottish television tonight on behalf of the Scottish Labour Party. You can watch it here.
More from LabourList
Mayor elections 2025: Poll results breakdown as YouGov predicts four Labour defeats
LabourList needs you: Chance to join our board as our chair steps down
Cambridgeshire & Peterborough mayor election: Nik Johnson on why he’s standing down and Anna Smith on knife-edge Labour-Tory fight to replace him