Here’s that “positive campaign” Cameron has been bigging up

Only two days ago, David Cameron claimed that the Tories were running the “most positive campaign”:

Lets see how the next couple of days have panned out:

Well that doesn’t sound very positive.

Neither does that. Maybe we should go back a bit further?

Maybe the right-wing media (who absolutely don’t print whatever the Tories want them to) is the wrong place to look for this positive campaign?

So lets take a look at the five main Tory Twitter feeds. presumably they will be full of this positive message that Cameron was on about? Bloomberg have done some research into that, and here’s what they found:

“The most popular subject, with 175 posts — a third of all those sent by Cameron, the Conservative Party and the Conservative press office — was the SNP and what it might demand from a Labour government it supported.”

Oh? And what about the big Tory manifesto promise of extending Right to Buy? Presumably their positive campaign involves talking about that?

“The policy that David Cameron put at the heart of his U.K. re-election campaign has featured in less than 2 percent of his Conservative Party’s posts on social media, after polls showed voters reject it.”

Ok, so maybe social media is out. But enough about the “air war”, presumably the positive message is being taken door to door. So will we find positive messages from the Tory “ground war”? Here’s their latest leaflet (via Matthew Goodwin):

That’s fear, negativity, attack, pictures of other leaders but not David Cameron. Nothing positive about this, quite the opposite.

So much for that “positive campaign” Prime Minister. This looks about as negative as it gets.