Labour supporters have been warned of the dangers of tactical voting if the general election results in a hung parliament, after a high-profile website urged voters to oust a member of the shadow cabinet at the general election.
Tactical.vote, which offers users “your most effective tactical vote” for the general election to “get the Tories out”, encourages voters to vote against Labour shadow culture secretary Thangam Debbonaire in Bristol Central, despite her winning by a large margin at the last general election. Boundaries have since been redrawn, however.
Instead, the website urges people to vote for the Green candidate and party co-leader Carla Denyer. Bristol Central is one of the Green Party’s target seats.
An explanation of the decision on the website reads: “This seat is a contest between two progressive parties. However, because tactical voting disadvantages small parties overall, and there is no risk of a Tory win, we are calling for a vote for the Greens here.”
The website is the first search result to appear on Google for “tactical voting”, suggesting many voters considering the best way to get rid of the Conservative government may heed its advice.
Labour First chairman, former South East Labour chair and Rushmoor councillor Keith Dibble warned voters “should not be misled by Lib Dem and Green bar charts” and said the website’s suggestion for Bristol Central “is not tactical voting – it’s an alternative to Labour”.
He said: “Every vote for Labour is an endorsement for Keir Starmer, so we should be maximising the Labour vote in every seat.
“I warn voters of the dangers of tactical voting. There’s no guarantee what the smaller parties would do in a hung parliament.”
Tactical.vote also encourages voters to back the Greens in Brighton Pavilion, as well as endorsing the Liberal Democrats in Hitchin – where Labour’s Mid Bedfordshire by-election winner Alistair Strathern is standing as a candidate.
Tom Gray, Labour’s candidate hoping to oust the Greens in Brighton Pavilion, said that voters should be wary of tactical voting websites going into the general election.
He said: “People should be very careful about where they get their advice from in any aspect of life. Please ignore websites with a nice front, but horrifically rudimentary methodology and out-of-date data.
“The people of Brighton should simply vote with their heads to deliver the change we desperately need.”
A spokesperson for tactical.vote said: “We are proud to support the Green Party in Bristol Central, a seat the Greens have a strong chance of winning.
“We are supporting Labour in hundreds of constituencies all over the country, and the Greens in two, Bristol Central and Brighton Pavilion – both where there is no risk of letting the Tories in.
“We believe this is only fair. Tactical voting is about progressives uniting to defeat the Tories, even in the face of institutional resistance from one party or another.”
Labour was approached for comment.
Read more of our 2024 general election coverage here.
If you have anything to share that we should be looking into or publishing about this or any other topic involving Labour or about the election, on record or strictly anonymously, contact us at [email protected].
Sign up to LabourList’s morning email for a briefing everything Labour, every weekday morning.
If you can help sustain our work too through a monthly donation, become one of our supporters here.
And if you or your organisation might be interested in partnering with us on sponsored events or content, email [email protected].
More from LabourList
‘MPs have approved the basic principles of assisted dying – the details require further work for us all’
‘Starmer’s ‘Plan for Change’ speech needs to deliver real solutions or face testing voters’ patience’
Labour chair Ellie Reeves to attend Cabinet as No 10 beefs up political operation