‘Voters are unconvinced by Starmer and Sunak. Apathy may win big in 2024’
After a chaotic conference season and an underwhelming King’s Speech failed to improve the Conservatives’ position in the…
Focus Group
‘Politicians need to stop talking green jobs and start talking good jobs’
Everyone knows what a good job is. It’s one that pays the bills, provides stability and certainty, enables…
‘To shore up its poll lead, Labour must set out a positive vision for Britain’
It is easy to forget, but when Keir Starmer became party leader in April 2020, the party was…
‘Voters are turning against Sunak – but are still yet to be won over by Starmer’
Whilst Keir Starmer is no stranger to missing a wide-open goal, his comparison of the government to “cowboy…
‘Our research shows voters no longer trust the Tories when times get tough’
So much of recent British politics has come down to something quite simple. Swing voters identify the Conservatives with…
Bury South focus group: Conference leaders’ speeches like “night and day”
2019 Conservative voters in Bury South, one of the most marginal constituencies in the country at the last…
Bassetlaw focus group: Voters express ‘disgust’ at unfairness of Truss’ tax cuts
Conservative voters in Bassetlaw have voiced their concerns about the rising cost of energy, criticised the government’s decision…
Promises to cut taxes may not be the electoral bombshell some Tories hope
Labour has more work to do if it wants to turn Tory voters, an exclusive focus group run…
Speaking to voters in Wakefield shows trust in politicians remains a key issue
“All of a sudden, it’s a massive great hurdle once again – and I’m concerned for my immediate…
Wakefield focus group: A windfall tax is popular, but trust to deliver is low
Conservative voters in a ‘Red Wall’ seat that Labour is hoping to win back have voiced their concerns…
