Ken Livingstone’s campaign is using targeted direct mail campaigning today utilising interactive smart phone technology to draw attention to Ken’s “Fare Deal”, with thousands of print materials being delivered to households in every parliamentary constituency across the capital.
The card, personalised by first name and street, informs recipients that ‘On 7 October 2012 one politician will save residents on xxxx street £1000.’ By scanning the QR code on the leaflet they are then taken directly to a video message from Ken Livingstone, pledging to deliver his Fare Deal plan and promising he will resign if he has not introduced a 7% cut to fares by 7 October 2012. If the user doesn’t have a smart-phone they can text 66007 with the word “Who” to find out.
The leaflet is the latest in a series of innovations from the Livingstone campaign, which the party seem to be using as a test-bed for new campaign techniques. You can see the targetted leaflets below: