Why Labour’s new PEB is whacking the Lib Dems

7th May, 2014 4:38 pm

This afternoon I said I was concerned that Labour’s new PEB is trying to squeeze the Lib Dems when they’re already down to double digits in the polls. I’m not sure there’s more squeezing of their vote to be done”

Labour lampoons 'uncredible shrinking man' Nick Clegg with 50s sci-fi parody film | Marketing Magazine 2014-05-07 16-37-33 2014-05-07 16-37-35

Afterwards I had an interesting conversation with a senior Labour source who explained why the party are still going to be focussing on Clegg and the Yellows. Their argument is that one third of the 2010 Lib Dem vote is still undecided (something that doesn’t properly show up in the newspaper polls) which is an “unprecedented” number of voters who were previously committed to another party now up for grabs – if they vote. They told me that politics has “shaken the kaleidescope, and we don’t know where these voters are going to fall”.

The aim – it seems – it to attack Clegg with the aim of making them fall into Labour’s column come election time.

Add to that the Lib Dems are still the third largest party in local government – meaning that if Labour want to hit local election targets on May 22nd they’ll need to take seats from the Lib Dems, and that 1/4 2010 Lib Dem voters are toying with voting UKIP, Labour strategists clearly believe that former Lib Dems are far from exhausted as a possible voter pool – they’re still very much worth pursuing.

So for those of you – like me – who wondered why a party polling single digits was still worth attacking, that’s the rationale behind it.


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  • Roberto Robles

    Not sure the party has ever been higher than “double digits” to be honest!

  • The problem for Labour is that whilst the PEB was quite funny (ish), the public may just say “we’ve heard it all before”. Everyone knows that Labour dislikes the Lib Dems and Clegg. I think the PEB will just encourage those who have already decided to vote Labour

  • But it also highlights the fact that Labour appear scared to try and attract voters for any positive reason.

  • swatnan

    Bring back those cartoons of Steel in Owens lapel pocket; they did infnite damage to Steel who never quite got over being minimised physically mentally and politically.

  • robertcp

    My personal view is that Labour should concentrate on attacking the Conservatives and putting forward policies that will attract former Lib Dem voters. An aggressively anti-Lib Dem campaign could stop Lib Dems voting tactically for Labour in Lab-Con seats.

    • jaydeepee

      Labour have nothing to lose going for the Lib-Dem enablers. Tories will always be unrepentant “free market” sociopaths, that won’t change and the older they are the less likely they’ll be voting Labour.

      • TomFairfax

        My wife has recently started helping out at the local newsagents and all the buyers of the dead tree Mail, Express, and Telegraph are of an age that should seriously worry the publishers.
        If the Tory vote goes below it’s previous floor at the Euro elections this month it will because they are now seeing UKIP inroads into what was once their core pensioner vote, whilst alienating the younger, more pro-European comfortably off vote at the same time.

  • Robin Wilde

    They should do one on Cameron next.

  • wycombewanderer

    Pretty uninspiring stuff from the party of millionaires and seekers of inherited power privilege and wealth.

    Mr Axelrod has failed miserably here.

    How can he put Hattie’3000 acres’ Harman in front of a genuine interviewer and not have her publically slaughtered.

    Likewise, Masters Straw,Kinnock,Benn,Blair,Presscott, Dromey et al , all seeking the inherited safe seats of their parents?

    Millionaires such as Hodge the Dodge the richest parliamentarian,Chuka
    trust fund’ Umuna, Millionaires such as Balls,CooperMiliband all of them
    utter hypocrits can now be outed for what they are.

    Even McLuskey is a the same a millionaire hypocrit getting rich on the back of this supposed ‘class war’.

  • Mike B

    Living in an area where the Lib Dems are the main opponent we see an unremitting set of negative campaigning from them. Most of their attacks on Labour are based on half truths and offer no alternatives that can be implemented. Labour List readers will be aware of four years of nationally Lib Dems playing a blame game against the Labour Party. This ppb is but a small part of what Labour says on politics but again regular followers of Labour List will see a great amount of policy development. This no doubt will continue up to the general election period but occasional attacks on the coalition parties is also inevitable. They deserve them.

  • alex_bjarnason

    I’m all for targeting Lib Dem voters. The question is, how likely are we to win them over by mocking their party? Suspect this sort of broadcast would make those uncertain of the LD’s & considering switching to Labour dislike us, not win them over.


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