Labour launches virtual phone bank

From LabourList

Labour today launched an online virtual phone bank – which will allow members to call voters from their own homes and enter the results of their calling directly into the phone bank online.

Labour recognise that they have to tailor campaigning to how supporters live their lives. So phone banking is a key way of empowering supporters to campaign for Labour, and listen to the views of the public, without having to leave their own homes.

The key aim of this web strategy is to give supporters the tools they need to campaign for us both online and offline.

Douglas Alexander MP, Labour’s General Election co-ordinator, said:

“We have taken on board the lessons of the Obama campaign and the key aim of our web strategy is to give our supporters the tools they need to campaign for us both online and offline. As one example of this, the online virtual phone bank will allow our members to call voters from their own homes and enter the results of their calling directly into our database.”

Watch a video of John Prescott using the virtual phone bank.

Update: Labour members can access the phone bank here.