Labour steps up MumsNet campaigning with ad attacking Tory child tax credit plans

By Alex Smith / @alexsmith1982

Two weeks ago, Ben Furber wrote on LabourList that MumsNet was likely to be a key political battleground in the 2010 election.

Today, Labour stepped up its Mumsnet campaign, with a targeted attack ad against Tory plans on child tax credits. The ad warns families that they’ll “get less than they bargained for” if the current Tory plans to cut child tax credits are introduced.

Labour will also run localised campaigns, with MPs and PPCs giving local press organisations figures on the number of families that would lose out in respective contituencies.

Labour strategists tell me the campaigns are already being mentioned on doorsteps.

The new campaign follows a letter to George Osborne Last week, in which Liam Byrne said:

“If you take £400 million out of child tax credits in 2010, then 1.3 million middle class families on household incomes as low as £31,000 will lose their child tax credit. That is not backing Britain’s great middle class. It is giving them a kick in the teeth.”

The MumsNet ad flashes between the four images below: