New polling shows that voters consider David Cameron to be the party leader most out of touch with the concerns of ordinary people. The BuzzFeed poll, conducted by YouGov, shows that an incredible 86% of people (EDIT: BuzzFeed have been kind enough to send us the dataset and this figure falls to the still resoundingly high 63%) think he doesn’t understand the problems faced by the general public. This follows on from the Tory “Bingo and Beer” post-Budget poster, which was roundly mocked for its condescending tone towards “hardworking people”.
Even worse news for Cameron is that 72% of people (43% – still a massive plurality) who voted for him in 2010 also think he’s out of touch – a huge score amongst people you’d expect to back your agenda that will send jitters running through CCHQ ahead of May’s European elections. It will not have gone unnoticed in the Prime Minister’s office that the public school-educated, former City trader Nigel Farage does not seem to suffer from the same negative perception.
Ed Miliband was considered the leader most in touch with ordinary people’s concerns, polling 31% – over double the 14% Cameron received. This will come as welcome news to the Labour leader, who will take it as proof that his Cost of Living Crisis mantra is hitting home with voters, especially after last week’s BuzzFeed poll showed the British public largely think he is “weird”.
However, this still marks an upturn in Miliband’s personal polling: after a difficult Budget response, he is still thought of as the leader most in touch, most honest and the hardest worker. These are the attributes voters might be thinking of when they go to cast their ballots. If “weird” is the worst thing people have to say about Miliband, he should be feeling pretty bullish right now. He’s hitting home on the issues that matter.
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