The attempt to stem the number of working class voters switching to UKIP by highlighting their right wing ideology stepped up a gear today with a new attack poster.
Launched by Unions Together, the campaigning wing of the Labour-affiliated trade unions, the poster focuses on UKIP policies that will deter traditional Labour voters: scrapping the right to paid holiday, maternity leave and sick pay. These commitments are not often publicised by the party, but were put forward just last year in their Small Business Manifesto.
Paul Kenny, General Secretary of the GMB and Chair of Unions Together, said Nigel Farage was trying to “take Britain’s working people back to the dark ages, scrapping basic rights we fought hard for and relied upon by the 31 million workers in this country to make life fairer”.
After weeks of attacks on UKIP, attempting to cast them as part of the establishment and exposing their racist elements, which have not dented their poll ratings, showing their right wing values seems to be the new tack: earlier this week Ed Miliband branded them “more Thatcherite than Thatcher”. See more of the campaign here.
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