What are undecided voters thinking?

While those of reading LabourList might find it hard to believe, there are still a large number of voters who haven’t made their minds who to vote for yet.

ComRes have just released polling data that explores attitude of those who were undecided at the start of the campaign and it shows that even at this late hour, there is still all to play for with only 35% of these voters having made up their minds about who to vote for.  42% say they have a good idea but are not completely sure how they’ll cast their vote and 13% have still no idea which way they’ll go tomorrow.

When asked what they would do if voting were a legal requirement, 26% said they would vote Conservative and 23% Labour. Even under these circumstances 11% still could not decide who they would vote for.

However, the Conservative’s campaign on the supposed dangers of SNP propping up the Labour Party seems to have broken through. 38% of voters said this would be their least preferred form of government. Yet not far behind on 31% is the proportion who said a Tory government supported by UKIP would be their least favourite option.

When it comes to the issues these undecided voters consider the most important the top two are healthcare and the NHS (50%) and immigration (40%).

When ranking the parties by issue, Tories lead on the most trusted to promote UK economic growth (42% Tory vs 17% Labour), as well as to reduce crime and antisocial behaviour (30% Tory vs 16% Labour).

However, Labour lead on far more issues that the Conservatives:

– the NHS (30% Labour vs. 21% Tory)

– ‘making families like your own better off’ (28% Labour vs 25% Tory)

-improving housing affordability (31% Labour vs 18% Tory)

-making sure that the benefits of economic growth are felt by all (27% Labour vs 23% Tory)

– making the welfare system fairer (32% Labour vs 21% Tory)

– keeping down the cost of everyday items, such as food, energy and travel (30% Labour vs 20% Tory)

– adequate childcare provision (27% Labour vs 17% Tory)

– providing adequate care for the elderly (28% Labour vs 16% Tory).