Labour’s general election candidate and former MP for Ogmore Chris Elmore has just been elected as the new MP for Bridgend.
Chris Elmore was selected to contest Bridgend following boundary changes. He has represented Ogmore since a by-election in 2016 and when the election was called was serving as an opposition whip and parliamentary lead for the Labour Party chair.
READ MORE: More profiles of new Labour MPs at the 2024 general election
The seat was a key battleground Labour that analysis suggests Labour had needed to win to secure an overall majority, assuming a uniform national swing.
To win the constituency, Labour had required a swing result of at least 2.7 percentage points from its tally at the 2019 general election.
Labour’s target seat list is not public, but this seat ranks 28 on LabourList‘s unofficial list of targets – based on the smallest swings required versus the 2019 election.
Nationally, experts suggest Labour needs a swing from the Tories of 8.2pp to be the largest party, 12.7pp to gain an overall majority and 13.8pp for a majority of 30+.
🙌 This morning, we officially launched our General Election campaign in the sunshine on Porthcawl promenade! ☀️
✅ Between now and the 4th July, I'll be out across Bridgend & Porthcawl talking to constituents about the issues that matter to them. pic.twitter.com/nlIdn39AuX
— Chris Elmore (@CPJElmore) June 1, 2024
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