Labour’s general election candidate and former MP for Ogmore Chris Elmore has just been elected as the new MP for Bridgend.
Chris Elmore was selected to contest Bridgend following boundary changes. He has represented Ogmore since a by-election in 2016 and when the election was called was serving as an opposition whip and parliamentary lead for the Labour Party chair.
READ MORE: More profiles of new Labour MPs at the 2024 general election
The seat was a key battleground Labour that analysis suggests Labour had needed to win to secure an overall majority, assuming a uniform national swing.
To win the constituency, Labour had required a swing result of at least 2.7 percentage points from its tally at the 2019 general election.
Labour’s target seat list is not public, but this seat ranks 28 on LabourList‘s unofficial list of targets – based on the smallest swings required versus the 2019 election.
Nationally, experts suggest Labour needs a swing from the Tories of 8.2pp to be the largest party, 12.7pp to gain an overall majority and 13.8pp for a majority of 30+.
🙌 This morning, we officially launched our General Election campaign in the sunshine on Porthcawl promenade! ☀️
✅ Between now and the 4th July, I'll be out across Bridgend & Porthcawl talking to constituents about the issues that matter to them. pic.twitter.com/nlIdn39AuX
— Chris Elmore (@CPJElmore) June 1, 2024
READ MORE: Sign up to our must-read daily briefing email on all things Labour
Read more of our 2024 general election coverage:
Could Labour take ‘non-battleground’ Tory seats across the South West?
Meet NHS doctor Zubir Ahmed, fighting one of Scotland’s tightest marginals
Brighton Pavilion: As Starmer visits, can Labour win the Greens’ one seat?
Labour wants a new generation of new towns. Can it win in Milton Keynes?
Meet Gordon McKee, the 29-year-old son of a welder vying for Glasgow South
Revealed: The battlegrounds attracting most activists as 17,000 sign up
SHARE: If you have anything to share that we should be looking into or publishing about this story – or any other topic involving Labour or the election – contact us (strictly anonymously if you wish) at [email protected].
SUBSCRIBE: Sign up to LabourList’s morning email here for the best briefing on everything Labour, every weekday morning.
DONATE: If you value our work, please donate to become one of our supporters here and help sustain and expand our coverage.
PARTNER: If you or your organisation might be interested in partnering with us on sponsored events or content, email [email protected].
More from LabourList
Assisted dying vote tracker: How does each Labour MP plan to vote on bill?
Starmer vows ‘sweeping changes’ to tackle ‘bulging benefits bill’
Local government reforms: ‘Bigger authorities aren’t always better, for voters or for Labour’s chances’