Friday 5 July, 03.15. The Returning Officer says: “I hear-by declare Alex Baker duly elected as the Member of Parliament for the Aldershot constituency.
A day we in the Aldershot Constituency Labour Party always hoped for but never believed would happen. What changed?
In 1994, I and liked minded colleagues formed ‘Third Place First’. A network to encourage our party to stand candidates at every elections with the aim to maximise the Labour vote in every seat.
This achieved immediate support from many CLP’s, saw an increase in candidates standing in local elections. Winning council seats in the ‘no go’ areas and played a part in laying the foundation for the 1997 general election landslide victory.
From one landslide to another
Moving forward 27 years, those original TPF principals contributed to the unbelievable result in 4 May. Building on the the success of local council elections such as Bracknell Forest, Rushmoor and Charnwood laid the foundation for parliamentary gains.
That success saw good quality and competent candidates applying for seats in the previous ‘no go, no hope’ constituencies. Seats where members had experienced winning in local elections, and the confidence to campaign for then election a Labour MP in their seat.
Regional Directors and party HQ acknowledged this and put resources into the seats were Labour could win.
In Aldershot region appointed a full time organiser to work with us to run the local elections. Working with our enthusiastic and brilliant Parlaimentary Candidate Alex Baker.
Labour took control of Rushmoor Borough Council with a majority for the first time in the Councils 50 year existance.
With in days of the local elections, a general election was called. There was no break in our campaigning, and building on the success in May we were able to campaign with confidence for Alex Baker to win the seat. She did with a 23.2% swing.
Labour gains around the country
After serving as an opposition councillors for 40 year, I’m proud to be a member of a Labour council cabinet, and now working with our first ever Labour MP.
This didn’t happen by chance, years of fighting and winning local elections, being the best community councillors in our area, always being high profile, using social media and selecting the right candidate for your constituency. You can go from third place and win.
In July 2024, my ward is Labour (I polled 82.5 in May, compared to 40% in 1984), my council is Labour controlled (I’m a cabinet member), my MP is Labour, and my Government is Labour.
Labour is a nation party, we should fight every seat. Let me repeat myself, there are no ‘no go’ areas for Labour. 4 July 2024 proved the point.
READ MORE: Sign up to our must-read daily briefing email on all things Labour
Read more of our 2024 general election coverage:
North East Somerset and Hanham: Can Labour mayor Dan Norris consign Jacob Rees-Mogg to history?
Finchley and Golders Green: Can Labour win back Britain’s most Jewish seat?
Small boats and Tory mutineers: Can veteran Mike Tapp win Dover and Deal?
East Thanet: Inside the battle for coastal ex-UKIP stronghold not won since 2005
Sheffield Hallam: ‘Can Labour’s Olivia Blake hold on in Nick Clegg’s old seat?’
Battle of the bar charts in Wimbledon: Inside a rare election three-horse race
Could Labour take ‘non-battleground’ Tory seats across the South West?
Meet NHS doctor Zubir Ahmed, fighting one of Scotland’s tightest marginals
Brighton Pavilion: As Starmer visits, can Labour win the Greens’ one seat?
Labour wants a new generation of new towns. Can it win in Milton Keynes?
Meet Gordon McKee, the 29-year-old son of a welder vying for Glasgow South
Revealed: The battlegrounds attracting most activists as 17,000 sign up
SHARE: If you have anything to share that we should be looking into or publishing about this story – or any other topic involving Labour or the election – contact us (strictly anonymously if you wish) at [email protected].
SUBSCRIBE: Sign up to LabourList’s morning email here for the best briefing on everything Labour, every weekday morning.
DONATE: If you value our work, please donate to become one of our supporters here and help sustain and expand our coverage.
PARTNER: If you or your organisation might be interested in partnering with us on sponsored events or content, email [email protected].
More from LabourList
What are Labour MPs reading, watching and listening to this Christmas?
‘Musk’s possible Reform donation shows we urgently need…reform of donations’
Full list of new Labour peers set to join House of Lords