The “George Osborne: Wrong on recession, Wrong on recovery” internet campaign is the latest example of Labour producing the collateral to enable their supporters to spread their message for them.
The campaign shows that George Osborne has repeatedly called it wrong; from opposing the necessary nationalisation of Northern Rock to proposing to let the recession run its course without a fiscal stimulus to boost jobs and family incomes.
The campaign looks at what the real consequences would have been if George Osborne’s misjudgements had been enacted and led to a deeper, longer and more painful recession. It also helps underline the point that any signs of recovery in the economy are not down to chance, but down to the decisions taken by the Labour Government that would not have been taken had the Tories been in charge. At the same time as launching this campaign the Party will also be releasing their Labour Campaign Network – believed to be a first for any political party in the world in terms of online campaigning.
The Labour Campaign Network recognises the important work that Labour supporting bloggers and websites do to help spread the Party’s message and campaigns – and enables them to add a placeholder to their website which will always carry Labour’s very latest internet campaign.
Both the Osborne campaign creative and the Labour Campaign Network are in keeping with the core theme of Labour’s overall internet strategy – that new media is about enabling and enhancing the ability of their supporters to campaign for them.
This follows on from the success the party had just earlier this week when thousands of Ed Miliband’s online supporters co-signed a letter with him to David Cameron asking for clarification on Tory Party policy on climate changes after Ken Clarke’s remarks on wind farms – forcing Ken Clarke to retract his comments.
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