Ipsos-Mori poll puts Tories 3 points ahead – and Labour’s voteshare remains at 2010 level

Yesterday there was some relatively good polling new for Labour, with a 5 point lead over the Tories with ICM. Today the polling news is bad, with the Tories 3 points ahead of Labour with Ipsos-Mori, and Labour’s vote looking squeezed by both the Green and the SNP:

In reality these recent polls suggest that the two parties are very close together – effectively tied in the low thirties. However what’s particularly troubling for Labour from this Ipsos-Mori poll is that Labour are still down on 29% – the woefully low score we recorded in 2010.

With an Ashcroft poll out today suggesting that Labour is losing substantial numbers of voters to UKIP in Labour held seats (more analysis on that later) we’ve ended up in a position that is worryingly reminiscent of the one we faced five years ago. Except this time we haven’t got 13 years of being in government to blame…