Labour to launch “The price of Tory failure” campaign online and in marginal seats

December 13, 2012 12:38 pm

Labour will roll out the next phase of their fightback on Osborne’s welfare/tax credits trap today with a combined digital and doorstep campaign called “The price of Tory failure”. A website has been launched and will be accompanied by a leaflet (below) that will go out in the marginal seats we outlined yesterday, where the number of families receiving in-work tax credits is greater than the Tory majority. The party sees winning the argument on the ground in these constituencies as being crucial.

The campaign will focus on personal, real-life example of those hit both by cuts and the Tory failure to grow the economy and create jobs. The party are also doubling down on Ed Miliband’s attack line from PMQs yesterday – that the people getting hit are people Osborne “will never meet and whose lives they will never understand”.

The decision to link field, policy and press on this issue highlights what Marcus Roberts noted on LabourList yesterday about the growth in joined up campaigning from the party.

Here’s the leaflet:

frontpagetoryfailure

backpagetoryfailure

  • http://www.facebook.com/profile.php?id=100001116515833 Michael Carey

    Ugh. This plays into the ‘strivers’ / ‘shirkers’ narrative and into the Tories’ hands. We should not be accepting the strivers and shirkers dichotomy even if it is to argue that the Tories haven’t been faithful to it. Of course they haven’t, that is not where the real class division lies, so let’s not pretend that it is.

  • NT86

    The picture on that flyer makes me sick. In a snapshot, it sums up the attitude of these two snake oil salesmen. Hearing the Tories talk about “strivers” and “hard working families” so cynically shouldn’t mislead anyone. Worse than Cameron and Osborne are backbench rentagobs like Priti Patel whose rhetoric just beggars belief. It’s simply a ruse to divide and rule the lower and middle income households. Labour’s been accused of instigatating class warfare in the past. In some respects they did, but this lot are no better when it comes to that (perhaps worse)!

  • AlanGiles

    I think it needs to be said – many people who are out of work, are, not because they don’t want to work, but through circumstance – be that youth, or age, or disability, or living in an unemployment blackspot. Yet again we have the labour “brains” trying to create a division. Notice the leaflet specifically mentions “strivers”. Many people who are out of work strive to find work, and have to jump through hoops to obtain their JSA. I know becuase I talk to many people in that situation

    I lost count at the number of times Angela Eagle on yesterday’s World At One post-mortem on PMQ (Radio 4) kept coming out with that hacknyed phrase “people doing the right thing” (i.e. in work) “Doing the right thing” is obviously the new “One nation” or “for the many not the few”, and like all catchphrases becomes pointless and threadbare very quickly. My eyebrows raised also when Eagle gave a lecture on “demonising welfare claimants”. I didn’t notice her complaining when Frank Field, John Hutton, Blair and Purnell did the same thing many many times between 1997-2009.

    • aracataca

      This comment as usual is all focused on Labour who have committed themselves to oppose Osborne’s proposals and they have also challenged Osborne’s spiteful little myth about people walking past drawn curtains. In fact Angela Eagle called this little analogy ‘poisonous’ in the Radio 4 interview. Who’s in government Alan?

      • AlanGiles

        Bill, making allowance for your bitter little jibes, the point I am making is that if it is “poisonous” for the Conservatives to make unfounded allegations about the unemployed, (which of course it IS, just to save you making another silly little post) it was EQUALLY poisonous for Labour to do the same thing when they were in office – especially as the 2009 Freud reforms were so enthusiastically embraced AFTER the 2008 downturn was already reflecting on employment prospects.

        I am afraid I am very sceptical about Labour’s apparent change of heart – and it took several days to decide whether or not to oppose Osborne’s cuts, which should have been a no-brainer makes you even more sceptical.

        It reminds me of 1996 all over again – when Gillian Shepherd introduced JSA Blair and his pals thought it beyond the pale – they soon changed their minds when they came into office, and indeed made Mrs Shepherd’s “harsh, unfair” (Blair’s words, not mine) even more stringent.

        I am afraid, like most things in politics these days, it’s just a game – a strategy and the ones who get hurt are the ones who can least afford it.

  • http://twitter.com/Ceilidhann Kayleigh Anne

    They should have used the laughing Osborne photo from the Autumn statement. His callousness continues to surprise me.

  • http://twitter.com/purpleline peterb

    Also would like to add , but doubt it will get printed they were laughing at Ed Balls.

  • PaulHalsall

    350,000 out of DLA according to the Daily Mail today.

    That calls for political action.

  • PaulHalsall

    350,000 out of DLA according to the Daily Mail today.

    That calls for political action.

  • PaulHalsall

    350,000 out of DLA according to the Daily Mail today.

    That calls for political action.

  • PaulHalsall

    350,000 out of DLA according to the Daily Mail today.

    That calls for political action.

  • PaulHalsall

    350,000 out of DLA according to the Daily Mail today.

    That calls for political action.

  • http://twitter.com/waterwards dave stone

    Cracking response from Labour!

  • Pingback: Labour’s upside-down approach to the benefits trap | Winstanley()

  • Pingback: Exclusive: Tory Online Campaign in Battleground Constituencies Highlights “Hardworking Families v People Who Don’t Work” - Guy Fawkes' blog()

  • Pingback: Labour’s upside-down approach to the benefits trap | bangorlabour.org.uk()

Latest

  • News Miliband unveils plans for “English Devolution Act”

    Miliband unveils plans for “English Devolution Act”

    After speaking at Scottish Labour’s Gala Dinner last night, Ed Miliband is in Manchester today to talk about English Devolution – and in particular, plans for an “English Devolution Act” and a “regional cabinet” made up of relevant Secretaries of State and leaders from major City and County Regions. The Labour leader will announce the following as manifesto commitments: An English Devolution Act, securing devolution to the English regions, transfer £30 billion-worth of funding over five years and building on Scottish and Welsh […]

    Read more →
  • News Scotland Bookies say Murphy is the odds-on favourite for Scottish Labour leader

    Bookies say Murphy is the odds-on favourite for Scottish Labour leader

    The contest for Scottish Labour Leader officially begins today, as candidate nominations open (they close on Thursday). We’re not expecting any further candidates to announce now, so the field is likely to be made up of Sarah Boyack, Neil Findlay and Jim Murphy. Ladbrokes have announced their odds for the contest and make Murphy an odds-on favourite, with Findlay in second place and Boyack as a long shot: Jim Murphy 1/2 Neil Findlay 2/1 Sarah Boyack 8/1 After the poor […]

    Read more →
  • Comment Afghanistan was a waste of life and money. Our politics won’t recover until we recognise that

    Afghanistan was a waste of life and money. Our politics won’t recover until we recognise that

    It’s happened many times before. The union flag is pulled down surrounded by anxious British soldiers. They hope the ‘natives’ they’ve handed power to will hold on to a British-friendly kind of order, but are desperate most of all to get home safely. The plaques recording the lives and deaths of fallen comrades are unscrewed and packed up, and a patch of desert goes back to dust. The British military say they have confidence in the Afghan army to hold […]

    Read more →
  • News Government must pay £1.7 Billion sum to EU, say LabourList readers

    Government must pay £1.7 Billion sum to EU, say LabourList readers

    Last Friday, news broke that the EU had recalculated the UK’s contributions to the supra-national organisation – and many people did not react well to discovering we owe another £1.7 billion. It was an “unnacceptable cash grab”, according to Mark Ferguson and new Shadow Europe Minister Pat McFadden voiced his displeasure at how the EU had gone about presenting the bill. Katharina Klebba, meanwhile, said that although this resembled a “bull-in-a-china shop mentality”, it was up to Labour to do […]

    Read more →
  • Comment Remploy – a year after the last closure

    Remploy – a year after the last closure

    A year ago today the last Remploy factory officially shut its doors. That was a sad day for me and thousands of other working people across the country. Since I left school at 16 I’d worked at Remploy Sheffield, starting out work as a welder and in recent years representing fellow workers as a GMB trade union convenor. For a lot of us at Remploy, the factories offered secure employment, the dignity of work and a workplace that understood our […]

    Read more →